It's inevitable these days that those who progress on The X Factor will probably have some stab at a music career following their 15 minutes of fame, some more successfully than others.
Following his somewhat early departure from the show, Aiden Grimshaw kept quite a low profile, working hard on material in the 2 years since, and didn't take the usual route of churning out something whilst he was still vaguely fresh in the short-term memory of reality TV followers.
He has maintained a core group of loyal supporters, all believing that his talent, whilst not right for The X Factor, definitely had something to offer. I have kept a keen ear to the ground myself, as I really liked the tone of his voice, and his slightly quirky style. I was glad to hear that a single was finally on the cards.
Is This Love is Aiden's first single, and it's not at all what most would have expected, but I think that's a positive thing that can only benefit his career in the long term. Fans might have expected a very indie/acoustic sound from Aiden, but, seeing as singer/songwrirters are in abundance at the moment, and the fact that it didn't work so well for Matt Cardle, his choice to go down a more of a drum'n'bass route on this track is probably wise.
The single is good, actually, really good, and Aiden sounds great on it. It's certainly a song that could stand amongst other established acts today on its own merit. It has moments quite reminiscent of Bloc Party. It's fresh and exciting, but at the same time, the lyrics still maintain some of that 'intensity' that Aiden was famed for - "there's a fiery eye in the middle of the dark sea, and it's pulling me down and I can't breathe". Set for release on June 3rd, it's perfectly timed to be a big Summer hit.
The video is dramatic and full of raw emotion, and only features a brief appearance from Aiden himself...maybe an attempt to distance himself from the X Factor stigma?
I hope this single is well received and that we get to hear a lot more from Aiden. I'm very excited to hear what sound his album, Misty Eye, will have. More please!
The single is good, actually, really good, and Aiden sounds great on it. It's certainly a song that could stand amongst other established acts today on its own merit. It has moments quite reminiscent of Bloc Party. It's fresh and exciting, but at the same time, the lyrics still maintain some of that 'intensity' that Aiden was famed for - "there's a fiery eye in the middle of the dark sea, and it's pulling me down and I can't breathe". Set for release on June 3rd, it's perfectly timed to be a big Summer hit.
The video is dramatic and full of raw emotion, and only features a brief appearance from Aiden himself...maybe an attempt to distance himself from the X Factor stigma?
I hope this single is well received and that we get to hear a lot more from Aiden. I'm very excited to hear what sound his album, Misty Eye, will have. More please!
